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Marketing Management-1-2015

Marketing Management-1-2015



Assume that you are one of the youngest entrepreneurs who aspire to start a toy business. You plan to have two distinct product line “PRINCE” for young boys and “PRINCESS” for young girls. Your product will be sold in India. You have decided that your major role in business will be to take care of Marketing Activities. You are in the process of designing an overall marketing plan, which you will share with your future marketing team to achieve company’s goal. The marketing plan should have the points mentioned below:


a) What is the segmentation, targeting and positioning strategy for the PRINCE and PRINCESS? The segmentation should specifically cover geographic, demographic, Psychographic and Behavioral segmentation.

b) Which marketing communication techniques you will use reach your target audience?

c) What pricing and distribution strategy you will adopt for your business?

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