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Business Communication and Etiquette-NMIMS Sep 18

Business Communication and Etiquette-NMIMS Sep 18

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1. Mrs. Bagla is a General Manager at Ganga Tools. The Engineering company has many levels of employees working since years. The attrition rate is quite low at the organization; however, employee relationships need to be worked on as usually conflict rate is seen quite high. Mrs. Bagla, wants to understand and work on the problem. Please help her by listing out and explaining in brief the causes of miscommunication. (10 Marks)


2. Parag has joined Koret Pharma in corporate correspondence department. His department is responsible for keeping in touch with existing clients, introducing them to new products and also reaching out to new customers for new business development. While his task remained more into writing business letters and other persuasive documents, he needs to understand the process. List down steps of business writing process and explain them in brief. (10 Marks)


3. Genesis productions Pvt. Ltd. wants to conduct focus groups for a change in their corporate image. They have their market research team who would be conducting focus groups, however, they need some training for the staff in order to making their focus groups effective. In light of this situation, please answer the following questions.

a. Explain in detail the conceptualizing phase for conducting focus groups.

(5 Marks)

b. The interviewers of focus groups are called moderators. What moderating skills are important for effective focus groups? (5 Marks)

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