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Marketing Management-NMIMS-2017

Marketing Management-NMIMS-2017

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Q1. A new retail store company has entered into the Indian Market named as “Bada Market” and will have a direct competition with Big Bazaar. The company deals with all types of items that are sold by Big Bazaar. How will you apply all concepts of Marketing Orientation ie Barter, Production, Product, Selling, Marketing etc. in “Bada Market” and make it successful in India. (10 Marks)

Q2. Explain the 7P of Services that you will design for the new coffee store “Cafelicious”. The store will be opened in all metro cities of India. The company has a plan to start at least 12 stores in each metro city. (10 Marks)

Q3. A) Explain the segmentation and targeting for the “Cafelicious”. (5 Marks)

Q3. B) What are the various types of positioning? What positioning you will use for “Cafelicious”? Explain with reason. (5 Marks)

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