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Services Marketing-NMIMS-2017

Services Marketing-NMIMS-2017

Q1. Assume that you are hired as a consultant to help a Chinese Airlines company “Lee Airlines” to start an air charter service in India. How you are going to develop and design this new service for the company? (10 Marks)

Q2. Select any two service organizations in India and discuss how they manage their demand and capacity. Also, outline the problems the companies might face while managing their demand and capacity. (10 Marks)

Q3A) Consider yourself as a customer of any supermarket and calculate your lifetime value (LTV) for the supermarket. (5 Marks)

Q3B) The Supermarket Manager knows that you are a marketing expert and during one of your visits to the supermarket, he seeks your advice on how to increase the customer lifetime value (CLV). What you are going to advise him to do? (5 Marks)


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