Rs.500.00

Consumer Behaviour-2nd Set-1st-2016-NMIMS

Consumer Behaviour-2nd Set-1st-2016-NMIMS
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Q1: Indian FMCG company having good range of well established brands in India, decided to launch packaged different fruit juices in Indian market, you as a brand manager, help the company in deciding the process of segmentation to launch branded fruit juice in Indian market. (10 Marks)
Q2: One of the American Fast Food chain company showing interest in entering Indian market, you as their head of marketing help them in the process of entering Indian market looking into Indian culture. You need to responds to this question with specific points, keeping in mind Indian consumers and their culture.
Q3: One of the largest international brand of Ice cream company interested in entering Indian market, you as a head of Marketing prepare:
a) What kind of market research you would like to conduct and why? Give your logical explanation (5 Marks)
b) Prepare an questionnaire to conduct market survey to gather primary data from the market (5 Marks)
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1 x Commercial Banking System and Role of RBI-1st-2016-NMIMS
1 x Customer Relationship Management-2ndSet-1st-2016-NMIMS
1 x Consumer Behaviour-1st-2016-NMIMS
1 x Advanced Supply Chain Management-1st-2016-NMIMS
1 x Sales Management-1st-2016-NMIMS
1 x Services Marketing-1st-2016-NMIMS
1 x Decision Analysis and Modeling-1st-2016-NMIMS
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1 x Performance Management System-1st-2016-NMIMS
1 x Business Law-1st-2016-NMIMS
1 x Cost and Management Accounting-1st-2016-NMIMS
1 x Brand Management-2ndSet-1st-2016-NMIMS
1 x Essentials of HRM-1st-2016-NMIMS
1 x Organisation Behaviour-1st-2016-NMIMS
1 x Operations Management-1stSet-1st-2016-NMIMS
1 x Business Ethics Governance and Risk-1st-2016-NMIMS
1 x Social Media Marketing and Web Analytics-1st-2016-NMIMS
1 x Marketing Strategy-2ndSet-1st-2016-NMIMS
1 x Financial Accounting and Analysis-1st-2016-NMIMS
1 x Taxation – Direct and Indirect-2ndSet-1st-2016-NMIMS
1 x Financial Institutions and Markets-1st-2016-NMIMS
1 x Supply Chain Management-1st-2016-NMIMS
1 x Brand Management-1st-2016-NMIMS
1 x Information Systems for Managers-1st-2016-NMIMS
1 x Corporate Social Responsibility-1st-2016-NMIMS
1 x Business Statistics-1st-2016-NMIMS
1 x Strategic Management-2ndSet-1st-2016-NMIMS
1 x International Business-1st-2016-NMIMS
1 x Indias Foreign Trade-1st-2016-NMIMS
1 x Organisation Culture-1st-2016-NMIMS
1 x B2B Marketing-1st-2016-NMIMS
1 x e-Commerce and Cyber laws-1st-2016-NMIMS
1 x Marketing Strategy-1st-2016-NMIMS
1 x World Class Operations-1st-2016-NMIMS
1 x Consumer Behaviour-2nd Set-1st-2016-NMIMS
1 x Management Theory and Practice-1st-2016-NMIMS
1 x Export Import Procedures and Documentation-1st-2016-NMIMS
1 x Strategic Management-1st-2016-NMIMS
1 x Business Statistics-2ndSet-1st-2016-NMIMS
1 x International Business-2nd-Set-1st-2016-NMIMS
1 x Capital Market and Portfolio Management-1st-2016-NMIMS
1 x Business Communication and Etiquette-1st-2016-NMIMS
1 x Financial Accounting and Analysis-2ndSet-1st-2016-NMIMS
1 x Marketing Research-1st-2016-NMIMS
1 x Retail Banking--1st-2016-NMIMS
1 x Supply Chain Management-2ndSet-1st-2016-NMIMS
1 x Enterprise Resource Planning-1st-2016-NMIMS
1 x International Logistics and Supply Chain Management-1st-2016-NMI
1 x Corporate Finance-2ndSet-1st-2016-NMIMS
1 x Marketing Management-1st-2016-NMIMS
1 x Financial Analysis and Management-1st-2016-NMIMS
1 x Manpower Planning Recruitment and Selection-1st-2016-NMIMS
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