Marketing Management-1st-2016-NMIMS

Marketing Management-1st-2016-NMIMS
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Q1. Explain the 4P’s of Marketing Mix with reference to any mobile of your choice. (10 Marks)
Q2. Assume you want start a new company which will sell shoes to the higher middle class consumer of India. What elements of external environment that you will need to study before you start the business? Explain with reference to the shoe industry. (10 Marks)
Q3. You have been appointed as a Marketing Manager with a company that manufactures Refrigerator. The company sells refrigerator in all the metro cities of India. The company now plans to extend the product line with the launch of Washing Machine.
a) You have been asked to decide the Brand Name, Product unique features, pricing, distribution and promotion for the new washing machine. Explain with reason. (5 Marks)
b) You have been asked to design the Segmentation, Targeting and Positioning for the New Washing Machine. (5 Marks)
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