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Enterprise Resource Planning-NMIMS Apr 18

Enterprise Resource Planning-NMIMS Apr 18

Enterprise Resource Planning

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Q1. Kesari Tours also known as Kesari Tours Pvt. Ltd. (ISO 9001:2015 & BS OHSAS 18001:2007 certified) is a Mumbai, India based Travel Company, founded in 1984.

It operates in India, America, Mauritius, Australia, China, New Zealand, Japan, Europe, and South Africa. In India, it has branch offices in Ahmadabad, Pune, Bangalore, Thane, Kolhapur, and Nagpur. Explain its business model using Four Box Model. Which element of four box model, in your opinion, provide competitive advantage to Kesari Tours? Why? (10 Marks)


Q2. Talwalkars Better Value Fitness Ltd, popularly known as Talwalkars, is India's largest chain of health clubs. It has 152 Health Clubs across 80 cities in India on a consolidated basis, with over 200,000 members. Explain which modules and submodules of ERP would be useful for this company with appropriate justification. (10 Marks)


Q3. “I don’t understand what you mean by top management support. Obviously, we support ERP implementation project as we have already approved budget or Rs. 1.8 Cr. What do you need more?” Mr. Mahadevan was somewhat irritated as he was talking with Ms Geeta, whom he had hired for managing ERP implementation project. Mr. Mahadeavn has been managing his family-owned business of pharmacy chain for last 30 years. He was not a technology enthusiast but had realized the need for ERP implementation for his business. That’s why he had hired Ms. Geeta, whom he knew from her childhood. Ms. Geeta with 10 years of ERP implementation experience, has just started her boutique consulting firm and Mr. Mahadevan’s company is her first client. “Sir, let me first thank you for approving the budget without any cuts. That itself showed your confidence in us. What we need more is continuation of this support as we begin with business process reengineering, aka BPR. BPR will result into changes in the organizations, some of them would not be comfortable to many people. Top management will need to support us as we make these changes in the organization for effective ERP implementation.” Ms Geeta said in an assertive tone. “Hmm, I see the point. But can’t we implement ERP without BPR? I mean why to rock the boat? I am looking at ERP project as a technology project. Why should we disrupt our way of working so as to implement a software? Do you have clarity on what exactly you will be doing when you do something like BPR in our sales process?” Mr. Mahadevan kept on asking questions one after another as he seemed worried about the notion of BPR before ERP implementation.

a. How Ms Geeta should justify need for BPR? (5 Marks)

b. How Ms Geeta can convince that BPR can be executed in a step-by-step manner in the sales process of Mr. Mahadevan’s company? (5 Marks)


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