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Internet Marketing-NMIMS Dec 17

Internet Marketing-NMIMS Dec 17

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Q1. A kurti manufacturer has setup his own website to sell Kurtis online. The manufacturer specializes in contemporary designed kurtis. He is not seeing much traction happening on his website, in terms of number of visitors or number of sale. Define Internet Marketing.

What are the top 3 types of internet marketing ideas would you recommended the Kurti Manufacturer and Why? (10 Marks)


Q2. What Social media platform would you recommend the Kurti Seller? Why? Give at least 3 types of posts, with 1 example, recommended for the Kurti seller. Also, tell how it will help him. (10 Marks)


Q3. Case Study

A book store is wanting to setup an online book store. The book owner has all the information like the Title, ISBN number, Author, Price, Publisher, Snippet of the content, images of the book, etc about the books he wants to sell online.


a) Explain the steps (at least one) involved into setting up a website to the book store owner? What is the key information that a user will look for while searching for the book online? How will you ensure the key information is available to the user looking for it in a search engine (5 Marks)


b) Explain why menu is important element of a website. Provide list of items in a navigation menu a book store website. You may include sub-categories in the menu? Explain why a menu is required for a book store? (5 Marks)


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