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Marketing Research-NMIMS Sep 17

Marketing Research-NMIMS Sep 17

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Q1. A questionnaire is a very important tool for any Survey process. Assuming a research process to take customer opinions on the launch of a "New Restaurant", What are the features/characteristics to be kept in mind to design a good questionnaire? How can any Researcher cope up with a scenario of a respondent unwilling to respond to a particular set of questions? (10 Marks)

 

Q2. It is very difficult to understand and evaluate the consumer preferences (Attitude) for any Market Research process. Keeping this difficulty in mind, discuss the various Attitude Measuring techniques that would be used during a Marketing Research process undertaken by a leading Clothing Brand (assume a brand) to measure and evaluate consumer attitudes while shopping for clothes for the entire family. (10 Marks)

 

Q.3. An MNC, an already established name in the global scenario, is planning to launch 2 new models of its mobile phone brand in India. The organization needs suggestion the following

a. Suggest a few New product development techniques and ways to Test Market its product in a few cities (5 Marks)

b. The organization also wants to evaluate the use of Social Media and E-commerce sites to market its products. Give your suggestions for the same. (5 Marks)

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