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Internet Marketing-NMIMS Sep 17

Internet Marketing-NMIMS Sep 17

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Q1. You have recently joined as Chief Digital Officer of a Govt PSU Shipping company. The company does not have a web presence at all. Explain in detail the process of setting up a website. Explain atleast 2 innovative approaches that would form part of your website      (10 Marks)


Q2. You are the Chief Marketing Officer of a newly opened French restaurant in Delhi by the name of “LePain”. What Online Media tools will you deploy via your restaurant website to generate traffic to your website?   (10 Marks)


Q3. You have decided to become an entrepreneur by setting up your own business in travel & tourism sector with a facility to make travel bookings online via your website?

a. What will be your approach towards Social Media Marketing? Explain ( 5 Marks)

b. How do you plan to leverage mobile marketing platforms? Suggest innovative approaches. (5 Marks)

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