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Marketing Strategy-NMIMS-June-17

Marketing Strategy-NMIMS-June-17

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Q1. A famous European Car Manufacturer wants to enter the Indian Market but is confused whether it's a good sector for them to enter or not. They want to analyze the Indian Automobile Market using Porter's 5 Forces Model. Can you help them with the same? (10 Marks)

Q2. now wants to enter India full-fledged very soon. For this reason, they want to first analyze the market before taking such a big step. Can you help them by conducting a PESTEL Analysis of the Indian Market for them?  (10 Marks)

Q3. a. PVR now plans to take its PVR Talkies model to more small towns and tier III cities. But it is confused about the pricing strategy to follow. Can you guide them about the same? (5 Marks)

Q3. b. With JIO now planning to charge its subscribers from 1st April'2017, they feel that they should analyze their current status before planning their strategies ahead. Can you help them conduct a SWOT analysis for the same? (5 Marks)

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