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Brand Management-NMIMS-June-17

Brand Management-NMIMS-June-17

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Case Study

M/s Day & Night deals with selling LED Lights in the Indian Market. The company has never done any advertisement in the past. The company is known for the quality products. The company has launched many innovative lighting solutions for the consumers. The company is giving 30% discount on products to promote LED Lighting. The company will give direct competition to SYSKA and other companies in the Indian Market. Mr. Sharma the head of Marketing and Sales appoints you as a Brand Manager and has given you the following task:

Q1. Prepare at least two Brand logo (Day & Night) for the company so that selection can be easy. Explain each logo with description about it. Also, identify the three celebrities for the brand with reason for their selection. (10 Marks)


Q2. Explain in detail Kotler’s five level of product for the LED Lights. You can assume the features for explaining the answer. (10 Marks)

Q3. With reference to the above case;

a) What are the five brand personality traits and which one personality trait will best suit the Day & Night Brand? Explain with reason. (5 Marks)

b) What will be the Central (Inner) and Peripheral (Outer) Identity for the Day & Night Brand? (5 Marks)

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