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International Marketing-NMIMS-June-17

International Marketing-NMIMS-June-17

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1. Critically evaluate the importance given to packaging in International Marketing? Illustrate your answer with 2-3 examples. (10 Marks)


2. "Market Research is an important tool in International Marketing, which is often ignored during expansion plan". Do you agree/disagree with the statement and why?

(10 Marks)


3. The challenges in International Marketing are increasing with restriction imposed thru artificial barriers. How as an Export manager, you will handle the following conditions:

a. If Anti-Dumping duties are imposed on your product. (5 Marks)

b. If subsidies are provided to the domestic manufacturer. (5 marks)

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