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Social Media Marketing and Web Analytic-NMIMS-June-17

Social Media Marketing and Web Analytic-NMIMS-June-17

Social Media Marketing and Web Analytic

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1. You have been appointed as an external consultant to help a recently opened Management Institute in Mumbai which has launched its own knowledge portal website. What Segmentation, Targeting & Positioning strategies will you adopt to build awareness amongst the student community? (10 Marks)

2. You are a leading FMCG company in India. Recently the FSSAI has charged your instant ready-to-eat snacks category as unhealthy containing unwanted nutrients. As Chief Marketing officer, entail atleast 5 steps or ideas that you will undertake to ensure that this claim is false & rebutted including on Social Media & Web based Platforms (10 Marks)

3. You have decided to become an Entrepreneur & have decided to foray into the business of Online travel bookings in Mumbai & your website is called as

a. Which tool will you use to track your website traffic & how will you associate the tool with your website? (5 Marks)

b. Once you have shortlisted the online tool, what types of online metrics will you use to assess the performance of your website (5 Marks)

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