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Internet Marketing-NMIMS-June-17

Internet Marketing-NMIMS-June-17

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Q1. You have recently joined as Digital Head of a B2B Government of India held Company which is into Steel Manufacturing. The company does not have a web presence at all. Explain in detail the process of setting up a website. Explain atleast 2 innovative approaches that would form part of your B2B website (10 Marks)

Q2. You are the Chief Marketing Officer of a newly opened 4 star hotel in Mumbai by the name of “Cosmopolitan”. What Online Media tools will you deploy via your hotel website to generate traffic to your website? (10 Marks)

Q3. You have decided to become an entrepreneur by setting up your own Chinese fast food outlet with a facility to make food bookings online via your website

a. What will be your approach towards Social Media Marketing? Explain (5 Marks)

b. How do you plan to leverage mobile marketing platforms? Suggest innovative approaches. (5 Marks)

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