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Integrated Marketing Communications-NMIMS-June-17

Integrated Marketing Communications-NMIMS-June-17

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Case Study:

A popular spice manufacturing company “Fire Spice” plans to do promotion in the Indian Market. The company has never spent enough money on advertisements. The company now plans to give competition to MDH Masala, Badshah Masala and Everest Masala. The company appoints you as the Marketing Head of the organisation.


Q1. How will you promote the brand “Fire Spice” in the Indian Market? Explain at least five promotion mix techniques with detailed explanation. (10 Marks)


Q2. The "Fire Spice" company plans to launch its brand in the USA market. What are the challenges that a company will face when they enter international market? (10 Marks)


Q3. Answer the following question:

a) Radio is more effective than TV in metro as well as rural area” – Explain your view on the statement with minimum five examples. (5 Marks)

b) “Ethical Advertising doesn’t increases sale for the product”- Explain your view on the statement with minimum five examples. (5 Marks)

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