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Strategic management-NMIMS-June-17

Strategic management-NMIMS-June-17

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Q1. Select any multinational corporation of your choice and explain various strategy levels of the same. Explain any two decisions taken at each level in an organization.


Case Study for Q2 and Q3

Q2. Assume you are starting a new company “Indian Tourister” which will deal with manufacturing and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag, Back packs, etc. The company will sell the bags of all sizes and will target male and female. The bags will be available online as well as company owned retail outlets. Frame the Vision, Mission, Goals, Objectives, Plans and Policies of the organisation “Indian Tourister”. (10 Marks)


Q3. From the case above answer the following question:

Explain the Mintzberg’s 5P strategy for “Indian Tourister” (5 Marks)

Prepare a SWOT analysis for “Indian Tourister” (5 Marks)

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