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Strategic Management-NMIMS-2017

Strategic Management-NMIMS-2017

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Q1. A multi-brand Retail giant headquartered in the US decides to evaluate its entry into India. You are appointed as a consultant. Detail out a PESTLE framework analysis & suggest whether the company should consider entering into India favourable or not? (10 Marks)


Q2. You are the Chief Strategy Officer of Airtel India & it has been brought to your attention that your nearest rival Jio is enlisting more and more customers to its fold. In order to better understand Jio’s current strategy, which sources would you tap into so that you can counter their strategy with your own? (10 Marks)


Q3. Samsung, the electronics major during the year 2000, forayed into Digital TV & smartphones. (10 Marks)

a. What type of diversification is this? Explain in detail the nature of this diversification (5 Marks)

b. What are the reasons behind this kind of diversification? (5 Marks)

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