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B2B Market-NMIMS Dec-16

B2B Market-NMIMS Dec-16

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B2B Market

 

Q1. Consider any organization in B2B industry & design a Supply & Value chain for the same. (10 Marks)

 

Q2. Prepare a direct marketing campaign for an organization manufacturing metal sheets used in automobile industry applying any of the type/technique of direct marketing. (10 Marks)

 

Q3. Read the following Case & solve the questions given:

ABC is a leading brand of furniture in B2C segment having presence in various cities in India. ABC now plans to introduce in B2B category by launching a product line in the office furniture category. It intends to sell both Indian as well as imported furniture so as to cater to the different needs & wants of the target audience. It intends to target corporates but is not clear how to go about marketing & selling it to corporates (B2B) as ABC was always involved in selling home furniture (B2C).

Questions:

a. Suggest positioning strategies to be adopted by ABC for their new product line in B2B Category. (5 Marks)

b. Suggest a suitable sales promotion strategy for ABC’s new product line of office furniture. (5 Marks)

 

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