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International Marketing-NMIMS Dec-16

International Marketing-NMIMS Dec-16

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Q1. You are working as Head –International Business in a Pharmaceutical Company in India. Recently your company decides that they want to launch the low priced Malaria/Dengue medicine in African countries. As a Head-IB what will be your Marketing plan for the same. Elaborate the answer with some relevant examples. (10 Marks)


Q2. Recently an Ayurvedic Company got good Indian market share. Now they want to diversify in overseas market. What Challenges they will face while launching their products in International Market. (10 Marks)


Q3. As Head- Exports you are facing tough challenges from MNCs in your company product- Plastic Pipes- in International Market. How you will be address the following issues in your export market:

(a) Convincing the overseas customer with international quality and price? (5 marks)

(b) Sustaining the confidence of the overseas buyer? (5 marks)

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