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Brand Management-NMIMS Dec-16

Brand Management-NMIMS Dec-16

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Q1. Take any three product of your choice and construct the types of segmentation adopted for the product. (10 Marks)


Q2. Assume you have launched a 3 minutes multi grain noodles called as “happie noodles”. How will you plan to advertise your brand on various platforms? Explain with reason.(10 Marks)


Q3a). Explain Philip Kotler’s five levels of products with example of any one product of your choice. (5 Marks)


Q3b). Assume that you need to purchase a washing machine, what will be the decision making process that will be involved in purchasing? (5 Marks)

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