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Corporate Social Responsibility-NMIMS Dec-16

Corporate Social Responsibility-NMIMS Dec-16

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Case Study

M/s Runners is a public limited company, manufacturing and distributing tyres across India. The company is now having a reputation with all the stakeholders for its quality product and timely service. The company’s profit has improved in the last few years. M/s Runners now establishes a new foundation KarmaChakra where they intend to help the members of the society. The company has hired you for conducting its CSR activities. You have suggested the management to support the “Swachh Bharat Abhiyaan” of the current government of India. The management has liked the concept and has asked you to prepare the following:

Q1. Prepare a detailed implementation strategy for the selected CSR activity. (10 Marks)

Q2. How will you monitor, measure and report the selected CSR activity? (10 Marks)

Q3a) Explain Carroll’s CSR Pyramid with reference to an example of any one company of your choice. (5 Marks)

Q3b) “It is government’s responsibility to do CSR and corporate should focus on profit” Explain your view on the same. (5 Marks)

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