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Marketing Strategy-NMIMS Dec-16

Marketing Strategy-NMIMS Dec-16

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Case Study:

The Indian mobile market is now served by many players i.e. Apple, Samsung, Micromax, Lenovo, Gionee etc. A new company from Australia M/s Talk & Talk wants to enter into the Indian market. The company is already an established player in the mid-range segments in Australia. The company is aware about the growing potential for mobile market in India. The company hires you as a Marketing consultant and wants you to respond on the following challenges:

1. The company wants you to thoroughly analyse the Porter’s five forces for the mobile handset market in India. (10 Marks)

2. Assume that your company tries to act as a challenger in the Indian market, what are the various challenger strategies that are available to you and which one would you select as a part of “Talk & Talk” Strategy. (10 Marks)

3. Answer the following questions

a) Which strategy from Porter’s Generic strategies you will adopt for “Talk & Talk”? Explain the same with reason. (5 Marks)

b) Draft a Vision, Mission, Goals and Objectives for “Talk & Talk”. (5 Marks)

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