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Strategic Management-NMIMS Dec-16

Strategic Management-NMIMS Dec-16

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Q1. Recently Nirma announced that it was foraying into cements business by acquiring Lafarge’s cement business. According to you what type of strategy is this? Why do you believe is this type of strategy undertaken by firms? (10 marks)


Q2. An Australian SME 2 wheeler company wants to enter India. You have been appointed as a consultant. Conduct a Five forces analysis on the 2 wheeler segment in India & recommend whether they should enter or not. (10 marks)


Q3. A US based defence company wants to explore the possibility of entering the India Defence Market for business. You are appointed as a consultant to the US company.

a. In order to help your client understand the India business environment, which analysis framework will you carry out? (5 marks)

b. Also, conduct a detailed analysis by using this analysis framework chosen by you & recommend whether the company must enter into India or not? (5 marks)

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