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Consumer Behaviour-NMIMS Dec 16

Consumer Behaviour-NMIMS Dec 16

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Q1. Indian Pharmaceutical company having good range of well established brands in India and overseas market mainly in African countries. Now the company has business expansion plan wherein they would like to enter into FMCG segment; in this scenario as a company’s marketing consultant what are your recommendations and explain each of your recommendations with logical reason/s (10 Marks)


Q2. One of the largest Swedish company very well known for their furnitures interested in entering Indian market, explain what are the pros and cons according to you for this company, you need to responds to this question with specific points, keeping in mind Indian consumers and their culture. (10 Marks)


Q3. One of the largest Indian well known brand of wrist watch manufacturing company interested in entering Indian market, with new segment of premium leather goods.

a. What are your recommendations to the company viz production position strategy (5 Marks)

b. How do you prepare back-hand new business risk analysis and arrive at chances of success in the new segment. (5 Marks)


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