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Marketing of Financial Services-NMIMS Dec16

Marketing of Financial Services-NMIMS Dec16

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Q1. One week ago you bought a ULIP from a private Life Insurance company. On receiving the policy copy, you realize that the Life Insurance policy was mis-sold. Would it be possible for you to return the policy? What strategy would you follow to settle the matter with the insurance company? (Marks 10)


Q2. Develop a Public Relations campaign for a Life Insurance company of your choice. (Marks 10)


Q3. Gyan Joshi, aged 35 years, is employed with a MNC. His wife Payal, aged 34 years, is also working part - time. The couple has two children - daughter Rima aged 7 years and son Ansh aged 4 years. Gyan and Payal require your help to make few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.

a. Children’s higher education: Child plan of an life insurance company or a Mutual Fund SIP along with a Life Insurance term plan (5 Marks)

b. Retirement Planning: Fixed deposits or Mutual Fund SIPs in a diversified equity fund (5 Marks)

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