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Marketing of Financial Services-NMIMS Solved Assignments-Sep16

Marketing of Financial Services-NMIMS Solved Assignments-Sep16

Q1. You had bought a Family Floater Health Insurance policy from a leading private General Insurance company. Two months ago a family member covered under the policy was hospitalized for 2 days. The insurance company has not yet settled your claim. What steps and strategy would you follow to ensure that the insurance company settles your claim? (10 Marks)

 

Q2. Develop a Service Marketing Mix (using 8 Ps) for a Mutual Fund (Asset Management Company) of your choice. (10 Marks)

 

Q3. Amit Advani, aged 35 years, working with a pharmaceutical company, has approached you for preparing his Financial Plan. He earns salary of Rs. 12 lakh per annum. His wife Deepti, aged 36 years, is a homemaker. They have two sons Ansh and Vansh, aged 6 years and 4 years respectively.

 

a) Amit and Deepti want you to prepare a financial plan to invest for Ansh and Vansh’s higher education. This education fund would be required after 15 years and 17 years respectively. (5 Marks)

 

b) Amit wants to start a business before he crosses the age of 50. Help Amit develop a plan to become an entrepreneur. (5 Marks)

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