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Marketing Management-NMIMS Solved Assignments-Sep16

Marketing Management-NMIMS Solved Assignments-Sep16

Marketing Management

Assume you are the Marketing Head of an organisation which has recently started selling “Dant Shakti” toothpaste in India. The toothpaste has been manufactured with ayurveda concept. The company has test marketed the product in selected few market and the response has been good. The company now plans to go for national launch. Some of the task that has been given to you as mentioned below:

Q1. How would you segment the market for the Ayurveda toothpaste “Dant Shakti”? (10 Marks)

Q2. Distribution is the biggest challenge in India as the market is divided into Urban and rural market. How would you distribute Ayurveda toothpaste “Dant Shakti” in the Indian market? (10 Marks)

Q3a) Explain the positioning and differentiation strategy that you will use for “Dant Shakti” toothpaste. (5 Marks)

Q3b) Explain the promotion mix that you will use for “Dant Shakti” toothpaste. (5 Marks)

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