International Marketing-2ndSet-1st-2016-NMIMS

International Marketing-2ndSet-1st-2016-NMIMS
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Q1. M/s Indian Masala is a well-known brand in India and now plans to venture out of the country. They are market leader in Pav-Bhaji Masala, Biryani Masala and Chat Masala. As a consultant, you have been asked to select an appropriate market for them and list at least ten reasons for selecting the same with reason. (10 Marks)
Q2. Prepare a detailed distribution strategy for M/s Indian Masala in the international market selected. Explain with reason. (10 Marks)
Q3a. From the same case above, you are required to prepare 4P’s of Marketing Mix for M/s Indian Masala. (5 Marks)
Q3b. Explain the differences that you find in the Indian and the selected International Market. List minimum five reasons with explanation. (5 Marks)
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