Marketing of Financial Services-1st-2016-NMIMS

Marketing of Financial Services-1st-2016-NMIMS
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Q1. Explain the concept of Online Marketing. Give examples of how Banks are using Online Marketing to effectively cross - sell more products. (10 Marks)

Q2. A study has shown that Insurance agents in India have an incentive to recommend more expensive and less suitable products to consumers. Suggest a roadmap for the Insurance industry where there would be a win-win for both agents and the consumers. (10 Marks)

Q3. Amit Advani, aged 35 years, is employed with a MNC. His wife Deepti, aged 34 years, is also working part - time. The couple has two children - daughter Rima aged 7 years and son Ansh aged 4 years. Amit and Deepti requires your help to make a few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.)
a) Investments: Lump sum mutual fund investments or mutual fund SIPs (5 Marks)
b) Life Insurance: Endowment plan or a term insurance (5 Marks)
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