Brand Management-2ndSet-1st-2016-NMIMS

Brand Management-2ndSet-1st-2016-NMIMS
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Q1. Which are the top 3 most valuable Global brands? Name the source of the rating and what would be some of the factors on which brands are evaluated? (10 Marks)
Q2. What do you understand by a brand line? Explain any two examples of Brand line of HUL and what audience it targets? (10 Marks)
Q3. Rolex as a brand has been age old as well as very successful. How has Rolex achieved its brand strength. Explain on the basis of
a. Performance (5 Marks)
b. Imagery (5 Marks)
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