Marketing Strategy-2ndSet-1st-2016-NMIMS

Marketing Strategy-2ndSet-1st-2016-NMIMS
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Q1. You plan to start your own online company in India given the benefit it offers. Give a brief detail about your new online startup and line of business. On the basis of your online startup business, answers the questions below: Construct a PEST Analysis report for the online startup that will help you analyse the business environment. (10 Marks)
Q2. For the same online startup business as mentioned above, prepare a Vision, Mission, Goals, Objectives, Plans and Procedure. (10 Marks)
Q3A) Segment the market for the online start up business. (5 Marks)
Q3B) Explain the McKinsey and Company’s 7S Framework for the online startup. (5 Marks)
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