Marketing Management-2ndSet-1st-2016-NMIMS

Marketing Management-2ndSet-1st-2016-NMIMS
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Q1. Write the major elements of Promotion Mix to promote a newly launched ice cream "Yummy" in the Indian Market. Explain all the elements in detail so that the awareness and sales increases for the Brand. (10 Marks)

Q2. Assume you are the Marketing Manager of a company "Keep Talking" which manufactures the mobile in Indian Market. Currently the company holds a good market share in smart phone category. You are of a belief that the company should launch some new tablets. What steps you would follow to launch the new product (tablet) in the market? (10 Marks)

Q3. Segmentation, Targeting, Positioning and Differentiation plays a very important role in the success of any product.
a) Critically evaluate the market segments for Apple, Micromax and Samsung in India. (5 Marks)
b) Critically evaluate the positioning and differentiation strategy for Micromax, Samsung, Lenovo and Apple in India. (5 Marks)
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