Social Media Marketing and Web Analytics-1st-2016-NMIMS

Social Media Marketing and Web Analytics-1st-2016-NMIMS
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1. You want to start social media marketing for your company dealing in books. What are your options in pricing strategies? (10 marks)
2. You have started analyzing your marketing data from the web using a tool such as Google Analytics. Explain what metrics could you use? (10 marks)
3. Answer in brief:
A) Differentiate between off-site and on-site web analytics, giving one example of each. (5 Marks)
B) How is SEO done using Google Webmaster? (5 marks)
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