e-Commerce and Cyber laws-1st-2016-NMIMS

e-Commerce and Cyber laws-1st-2016-NMIMS
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Q1: India's mobile commerce market could balloon to $19 billion by 2019, up 850 percent from its current size of $2 billion. What are the current opportunities and challenges that most of the Indian m-commerce companies face? With respect to mobile retailing what measures are companies like Amazon, Flipkart, and Snapdeal taking in order to gain competitive advantage? (10 marks)
Q2: Individuals reveal a lot of data about themselves on various social networking sites. How do you think marketers can use this information constructively? Give an example to support your answer.With privacy in mind, what tips can you offer for reducing an individual’s digital footprints on their personal computers and/or online? (10 marks)
Q3: The rise of employee-owned devices and Bring Your Own Device (BYOD) programs, which encompasses similar Bring Your Own Technology (BYOT), Bring Your Own Phone (BYOP) and Bring Your Own PC (BYOPC) initiatives in the workplace have dramatically transformed how companies can (or can’t) control the risks of these devices. All of them have evolved to empower workforces through the so-called 'consumerisation of IT'. Over the years, employees have come to expect their devices to be under little or no scrutiny from their employer. At the same time, many major mobile operating systems are designed in a way that restricts the visibility and enforceability of an enterprise’s security capabilities.
a) What are the potential threats that an organization can face from the devices that employees carry? (5 marks)
b) What are certain measures that organizations can take to mitigate these threats? (5 marks)
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