Supply Chain Management-2ndSet-1st-2016-NMIMS

Supply Chain Management-2ndSet-1st-2016-NMIMS
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Q1. “Advancements in technology have led to the sophistication in Supply Chains”. Mention two examples of organizations that have achieved this. (10 marks)
Q2. “In modern retailing it is the supply chains that compete rather than companies.” Support this statement by giving two examples of supply chains in the Indian context. (10 marks)
Q3. With the Republic Day around the corner, Big Bazaar has announced “Sabse Saste Din” offer wherein it is offering products at rock bottom prices. Tempted by the attractive prices, Mr. Pandit decides to stop over at Big Bazaar outlet before going back home. When he arrives at the outlet, he discovers too many appealing deals, and as a result shops much more than what he would have expected. When Big Bazaar launched this scheme in 2006, they sold goods worth Rs. 260 million. Encouraged by the response, they ran the scheme for three days in 2007. During this three day period, approximately six million people visited the stores. The 43 outlets of Big Bazaar sold goods worth Rs. 1.25 billion. A total of 108 thousand bed sheets, 30,000 cell phones and 11,000 pieces of apparel were sold. There were reports that the company had to shut down many of the outlets as they had not anticipated the customer response and the stocks of several popular items had been exhausted. Predicting the demand for such schemes is always a tricky job.
a. How do you think Big Bazaar can forecast better to avoid stock-outs in this case? (5 marks)
b. Do firms that forecast correctly rely on cross-functional as well as cross-organizational trust? (with suppliers and distributors) Give an example to support your answer. (5 marks)
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