Consumer Behaviour-2nd Set-1st-2016-NMIMS

Consumer Behaviour-2nd Set-1st-2016-NMIMS
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Q1: Indian FMCG company having good range of well established brands in India, decided to launch packaged different fruit juices in Indian market, you as a brand manager, help the company in deciding the process of segmentation to launch branded fruit juice in Indian market. (10 Marks)
Q2: One of the American Fast Food chain company showing interest in entering Indian market, you as their head of marketing help them in the process of entering Indian market looking into Indian culture. You need to responds to this question with specific points, keeping in mind Indian consumers and their culture.
Q3: One of the largest international brand of Ice cream company interested in entering Indian market, you as a head of Marketing prepare:
a) What kind of market research you would like to conduct and why? Give your logical explanation (5 Marks)
b) Prepare an questionnaire to conduct market survey to gather primary data from the market (5 Marks)
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