Services Marketing-1st-2016-NMIMS

Services Marketing-1st-2016-NMIMS
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Q1: An internationally acclaimed Salon has set up its services at the well-known 5-star hotel and has been operating for the past six months satisfactorily. It offers basic salon services to both male and female clients in separate sections. It has a steady flow of regular customers, walk-ins, hotel guests and special customers. It now wants to develop and design, new offerings adding to the basic services it offers. These new services that are to be added will have to be tailor made to suit the weather, skin type, hair type etc. To create the new offering the team comprises of marketing manager (that is you), a financial manager and an aesthetician. What will be your suggestions to create the service concept and package besides blue printing the service offering? {10 Marks}
Q2: ‘Bakers-Inn’ has been recently started by a graduate chef. It bakes assorted cakes. The array of goodies it offers is assorted cakes, seasonal cakes and assorted breads n pizzas’. On some days the owner found that certain products sold more while during certain months seasonal products sales were high. While, some festive months egg products sold more and few days eggless products were purchased more. As a student of marketing how will you streamline (a) the demand and supply mismatch (b) manage capacity of cakes, seasonal cakes and breads n pizzas, put in order the systems and process while doing this crafting a service environment for the products of ‘Bakers-Inn’? {10 marks}
Q3. Caselet
The real estate road has been dimly lit for the past year. One look at the real estate report shows statistics or number don’t lie. The demand for housing has seen a dip and the sector has sluggish sales.
The sector is plagued with number of challenges such as, raising funds for real estate project’s, Foreign Direct Investments (FDI’s) has seen a decrease in last financial year. Input cost have risen due to inflation, financing cost had increased for developers hence prices have gone above buyer’s range resulting number of unsold units, wide gap in demand and supply for economically affordable homes. The industry needs to have a look beyond the IT and ITES sector for commercial office spaces, speculation in land and property prices, land encroachment, lack of regulations combined with lack of transparency adding to the growing concerns. The value chain of this sector is spread over 3 to 5 years and four components such as conceptualisation, planning & design, development and handover and maintenance. As said, 3 to 5 years depending on size, scale, location and type of development. The strength of the sector is in its transformation of urban landscape, growth of sector thereby supporting high economic growth, regulatory and tax reforms, rising disposable incomes and urbanization. The growth of the sector will bring visible transformation like increased scale, development of new operating models (leasing and rentals), introducing corporate, new regulations, advancement in technology and newer funding sources as well as new product offering.
Along with the strengths and challenges the builders and realtors have to grapple with the expectations of the stakeholders and government. In view this, discuss and debate on
Q3 (i) As a part of the ‘Builders Marketing Team’ discuss the financial scenario of Real Estate sector/industry? (5 marks)
Q3 (ii) From the perspective of international realtors gauge the economic scenario of the Indian Real Estate sector? (5marks)
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