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Marketing Strategy-1st-2016-NMIMS

Marketing Strategy-1st-2016-NMIMS
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Q1. Prepare a SWOT analysis for any company of your choice. Also, elaborate on the points mentioned in SWOT. (10 Marks)
Q2. M/s Smart and Beautiful is an International clothing company having its presence in 13 countries, it plans to sell branded clothes in Indian Market. The company hires you to study the market for new Business. Explain competitive analysis using Michael Porter’s Five Forces Model in this case. (10 Marks)
Q3. M/s Parampara sells two types of Soap in Indian Market i.e. Subah and Savera. Subah is a market leader from last 10 years, but recently is facing tough competition with new competitors. Subah is sold at lower price and that is one of the prime reasons that they have maximum market share. Savera has been the launched as a Market challenger to give competition to new products from competitors.
a) Which market leader strategy you will adopt for Subah Brand? Explain in detail. (5 Marks)
b) Which market challenger strategy you will adopt for Savera Brand? Explain in detail. (5 Marks)
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