Marketing Research-1st-2016-NMIMS

Marketing Research-1st-2016-NMIMS
Must read before purchase You must edit minimum 20 percent for submission, because universities/institute can catch copy case and provide 0 marks.

1. You want to understand the customer’s experience in a hotel and want to use qualitative research methodology. Explain any four methods available for qualitative research. (10 marks)
2. A company is planning to do research on new deodorant targeting youth. They want you to do the sampling of under-graduate students in Mumbai. How will you ensure randomness in the process of sampling? (10 marks)
3. You want to know whether the demand of a particular model of shampoo brand is dependent on age and/or income. a. Design a suitable questionnaire. (5 marks)
b. Justify the categories in age and income. (5 marks)
Quick Find
Use keywords to find the product you are looking for.
Advanced Search
Share Product

osCommerce Online Merchant Copyright © 2010 osCommerce
osCommerce provides no warranty and is redistributable under the GNU General Public License
Note: We provide all Solutions and Contents for Reference/Study purpose only.