Marketing Research-1st-2016-NMIMS

Marketing Research-1st-2016-NMIMS
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1. You want to understand the customer’s experience in a hotel and want to use qualitative research methodology. Explain any four methods available for qualitative research. (10 marks)
2. A company is planning to do research on new deodorant targeting youth. They want you to do the sampling of under-graduate students in Mumbai. How will you ensure randomness in the process of sampling? (10 marks)
3. You want to know whether the demand of a particular model of shampoo brand is dependent on age and/or income. a. Design a suitable questionnaire. (5 marks)
b. Justify the categories in age and income. (5 marks)
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