International Marketing-1st-2016-NMIMS

International Marketing-1st-2016-NMIMS
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Q1. M/s Kalyani is an Indian Jewelry Brand and enjoys loyalty of Indian customers because of purity of products and transparency in all transaction. The company now plans to enter England in United Kingdom. What are the various parameters for evaluating this external environment? (10 Marks)
Q2. From the same case above, you are required to prepare 4P’s of Marketing Mix for Kalyani Jewelers. The 4P’s should be for England Market. Write your assumptions. (10 Marks)
Q3. A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next. a) Explain with example how the similarities and differences in culture of Japan and India could impact multi-national operations of a company in India and Japan. (5 Marks)
b) Explain with examples the cultural differences in Non-verbal communications. Compare and evaluate between any two countries of your choice. (5 Marks)
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