Consumer Behaviour-1st-2016-NMIMS

Consumer Behaviour-1st-2016-NMIMS
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Q1. Explain in brief what consumer research is and explain in detail consumer research process (10 Marks)
Q2. Why do you think applications of consumer Behaviour in Marketing are crucial for marketers? Explain with an example. (10 Marks)
Q3a) Chinese company would like to enter Indian market with their low cost washing machine. Work out a complete market research questionnaire to get the primary data. (5 Marks)
b) Give your recommendation to the Chinese company based on availability of secondary data. (5 Mark)
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