Brand Management-1st-2016-NMIMS

Brand Management-1st-2016-NMIMS
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Q1. Name any 3 brands which you believe have achieved Brand Resonance. Explain how these brands have succeeded in winning over heads and hearts of their customers (10 Marks)
Q2. Comment on any three brand logo changes recently done. Why and when should any brand change its logo? (10 Marks)
Q3. Patanjali Ayurved has been a surprise and a fast growing entrant in the field of FMCG Products. Beginning with Ayurvedic medicines it has increased its footprint into consumer goods including even packaged noodles and biscuits. Kindly answer the following:
a. Why has Patanjali grown so fast as a Brand? (5 Marks)
b. How can competitors brace the onslaught of Patanjali in their respective categories? (5 Marks)
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