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International Marketing-2-NMIMS Solved Assignment

International Marketing-2-NMIMS Solved Assignment

1. Prepare a detailed report of Starbucks and its Marketing Strategy in any two countries other than India. Starbucks should have the presence in both the countries. The report should cover the following points:

a. Mode of Entry in the country

b. Product and its customization policy for the country

c. Pricing

d. Promotion

e. People

f. Process

g. Physical Evidence

h. Segmentation

i. Targeting

j. Positioning

2. From the above given question, List out the competitor in the selected country and your strategy to deal with each of the competitor in both the countries? (10 Marks)

3. Starbucks plan to venture in any one new country and you have been given the task to locate the country where they don’t have the presence now. You have been asked to prepare the report stating minimum ten positive points about the reasons to enter the country.

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