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Marketing Strategy-2-NMIMS Solved Assignments

Marketing Strategy-2-NMIMS Solved Assignments

Q1 If you are the Marketing Head of Carrefour and want to venture into Indian Retail Sector then what would be your marketing strategy with respect to the following points:

1. Product

2. Price

3. Place

4. People

5. Process

6. Physical Evidence

7. Segmentation

8. Targeting

9. Positioning

10. Differentiation


Q2. If you are the CEO of Carrefour and you have to evaluate and find your retail partner in India then which Indian company you would prefer to do partnership? Explain the reason for your choice of partnership.

The student can write his retail choice of India ie Big Bazaar, West Side, etc and explain the same with reasons.


Q3. Explain the promotion strategy that you will adopt for promoting Carrefour in India.

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