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Marketing Strategy-2-NMIMS Solved Assignments

Marketing Strategy-2-NMIMS Solved Assignments

Q1 If you are the Marketing Head of Carrefour and want to venture into Indian Retail Sector then what would be your marketing strategy with respect to the following points:

1. Product

2. Price

3. Place

4. People

5. Process

6. Physical Evidence

7. Segmentation

8. Targeting

9. Positioning

10. Differentiation

 

Q2. If you are the CEO of Carrefour and you have to evaluate and find your retail partner in India then which Indian company you would prefer to do partnership? Explain the reason for your choice of partnership.

The student can write his retail choice of India ie Big Bazaar, West Side, etc and explain the same with reasons.

 

Q3. Explain the promotion strategy that you will adopt for promoting Carrefour in India.

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1 x IMT-01: Management Process and Organization-MT2
1 x IMT-74: Managing Human Resource in Global Environment-MT2
1 x IMT-63: Group Dynamics & Managing Change-MT1
1 x IMT-68: Labor Law-MT1
1 x IMT-17: International Marketing-MT2
1 x IMT-17: International Marketing-MT1
1 x IMT-49: Business Ethics-MT1
1 x IMT-03: Marketing Research-MT2
1 x IMT-87: Risk Management-MT1
1 x IMT-83: Retail Sales Techniques-MT1
1 x IMT-24: Quantitative Techniques-MT2
1 x IMT-55: Total Quality Management-MT2
1 x IMT-93: Different Types of Attacks-MT1
1 x IMT-23: Inventory Management-MT1
1 x IMT-54: Business Law-MT1
1 x IMT-55: Total Quality Management-MT1
1 x IMT-86: International Financial Management-MT1
1 x IMT-135: Marketing Management-I-MT1
1 x IMT-09: Security Analysis & Portfolio Management-MT1
1 x IMT-76: Industrial Marketing-MT1
1 x IMT-12: Human Resource Management-MT2
1 x IMT-72: Rural Marketing-MT1
1 x IMT-14: Organizational Structure & Behaviour-MT3
1 x IMT-15: Production & Operation Management-MT3
1 x IMT-01: Management Process and Organization-MT1
1 x IMT-10: Business Communication-MT2
1 x IMT-40: Marketing Management-MT2
1 x IMT-50: Consumer Behavior-MT1
1 x IMT-59: Financial Management-MT3
1 x IMT-73: Export Planning & Procedure-MT1
1 x IMT-51: Manufacturing Strategy-MT1
1 x IMT-19: Indian Foreign Trade-MT2
1 x IMT-20: Managerial Economics-MT2
1 x IMT-20: Managerial Economics-MT3
1 x IMT-99: Production Planning & Control-MT1
1 x IMT-05: Advertising & Sales Promotion-MT1
1 x IMT-82: Retail Shopper's Behaviour-MT1
1 x IMT-94: Network Security Threats Attacks and Loopholes-MT1
1 x IMT-56: Strategic Management-MT1
1 x IMT-30: Sales and distribution management-MT1
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