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Consumer Behaviour-2-NMIMS Solved Assignment

Consumer Behaviour-2-NMIMS Solved Assignment

Q1: Suppose you are Marketing Manager (priority banking) in a bank how will you consider the behavior of consumer while deciding on the Marketing Mix for priority customers. Explain all Marketing Mix Decisions taken by you on the basis of Consumer Behavior Research.

Q2: As a Marketing Manager of organized Retail Chain, how you will decide about Marketing Mix for Rural Customers, answer on the basis of Consumer Behavior study.

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