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Brand Management-2-NMIMS Solved Assignment

Brand Management-2-NMIMS Solved Assignment

1. Write any ten Indian Brands which have hidden meanings in their logo. Also, explain the hidden meaning in brief.


2. The given below are the elements of Brand, assume that you are the brand manager of a new mobile phone which is targeted at mass class. You been asked to prepare a brand strategy as per the mentioned below points:

a) The mobile Brand name

b) The Logo

c) Tagline

d) Brand Ambassador or Brand Mascot

For the above given points, explain the reason for selection of each choice.


3. Write the personality traits for the given below brands and explain the same with reason.

a) Apple Mobile

b) Harley Davidson Bike

c) Lux Soap

d) Samsung Mobile

e) Micromax Mobile

f) Dove Soap

g) Nirma Detergent

h) Tata Salt

i) Coca Cola Drink

j) Maruti 800 Car

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