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Services Marketing-NMIMS-J2014

Services Marketing-NMIMS-J2014
Q 1: Suppose you are marketing Head and your company is going to launch high speed data card (internet service) for corporate clients, how you will design Integrated Service Marketing communication of your product for corporate clients.
Q 2: Explain 7P’s of a company of your choice of given Service industries.
a) Telecom
b) Banking
c) Airline
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