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Strategic Management-NMIMS Sep 18

Strategic Management-NMIMS Sep 18

Must read before purchase: You must edit approx 10-20 percent answer for avoid copy case.

Q1. You are the Strategy Head of an automotive company in India. You propose to modernize your factory by bringing in Automation & Robots into your manufacturing plant. Devise a ‘force field’ analysis by identifying atleast 4 drivers & 4 restrainers each & suggest ways & means to reduce the restrainers. (10 Marks)


Q2. You have been appointed as a Strategy Consultant to a Swiss luxury watch brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target? (10 Marks)


Q3. You are the Chief Strategy Officer of Karbonn Mobiles, an Indian mobile device manufacturing company. You have been fast losing market share to Chinese brands which now account for 50% of the market share.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)

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